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Sports Fans!!! Acquisition Manager, Marketing

Location: Arlington, VA
Job # 9154091
Date Posted: 04-06-2017

 

Reporting to the CRO, our acquisition manager would oversee all the acquisition marketing activities and initiatives across the organization. The Acquisition Marketing Manager will support the CRO by using paid and owned platforms to promote and educate about our product, acquire new customers, and grow share of game play with existing users. The position requires a person with an entrepreneurial mindset, a test-and-learn orientation, creativity and a deep quantitative skill set. This position would also include media relations and customer outreach. Our acquisition marketing lead’s chief objective is to have oversight of all aspects of acquisition marketing, including review and approval of campaigns, measurement of marketing outcomes, increase in marketplace awareness, and differentiation of our brands. Key activities include:
 
Overview
 
  • Planning & Strategy
  • Internal / External Customer Acquisition
  • Branding
 
Planning & Strategy
 
  • Overall Marketing Plan / Strategy
  • Develop and Manage Marketing Budget
  • Competitive Research
  • Branding and Positioning
 
Customer Acquisition
 
  • Develop and Implement Acquisition Strategies
  • Media Buys
  • Radio, TV, Print
  • SEM/SEO Strategies
  • Integrated Partnerships
 
Public Relations
 
  • Communications
  • Press Releases
  • Case Studies
  • Industry Conferences / Events
 
Essential Requirements
 
  • You have a history of driving growth through performance channels
  • You have strong analytical skills and background, with ability to use data to power marketing decisions
  • You have the ability to mix creativity with strategic thinking
  • You have excellent communication skills
  • You are extremely organized and are fanatical about execution
  • You are able to work in a team environment
  • You are able to set goals and develop a business plan
  • Experience in or connection to the fantasy sports industry is a plus
 
 
 
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