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Digital Marketing Specialist

Location: Arlington, VA
Job # 9464765
Date Posted: 06-13-2017
Digital Marketing Specialist

Reporting to the CRO, our Digital Marketing Specialist would manage the execution and implementation of all acquisition, retention and referral activities and initiatives across the organization. The Digital Marketing Specialist will support the CRO by using various tactics to promote and educate users about the product, attract and retain customers, and grow share of game play with existing users. The position requires a person with an entrepreneurial mindset, a test-and- learn orientation, creativity and a deep quantitative skillset. The Digital Marketing Specialist’s chief objective is to have oversight of all aspects of marketing execution, including the creation of promotions, measurement of outcomes, increase in referral, and differentiation of all brands.

Key activities include:
  • Work with CRO on Planning & Strategy
  • Customer Acquisition, Retention and Referral
  • Customer Acquisition, Engagement & Retention
  • Manage Social Media Channels
  • Implement Email Marketing Campaigns
  • Develop Notifications / Alert Marketing Campaigns
  • Create Daily Return Incentives
  • Manage Affiliate Partnerships
  • Customer Referral
  • Develop and Implement Referral Strategies
  • Game Invites
  • Link Building
  • Referral Incentives

Essential Requirements
  • Solid understanding of business planning, marketing testing and reporting methodology
  • 2 – 3 years of experience implementing email, social and affiliate campaigns
  • Experience with customer life cycle and segmentation strategy
  • Creative thinker who can generate interesting promotions and write motivational copy
  • Ability to manage multiple projects at once and proactively identify new projects
  • Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
  • Ability to interface with a wide range of internal teams
  • Excel and project management skills
  • Meticulous attention to detail
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